Hearth
Vice President of Product & Design
Oct 2022 – Nov 2023
As VP, I led the company’s product and design teams reporting to the CEO.
– Pivoted the company from consumer financing to a vertical SaaS platform with embedded financial tools resulting in an additional $10M raised on $1B+ yearly GMV.
– Architected a product strategy to layer in CRM tools to drive engagement, launching lead capture and quotes, enhancing core features, and promoting scalability.
– Created company-wide metrics definitions and goals for user activation, engagement, and retention using Reforge methodology and aligned company operations to them. Grew platform activation 3x year over year.
– Built a team of 5 PMs and Designers. Structured product operations and OKR planning for innovation and efficiency, introducing team strategy docs, roadmaps, light PRD templates, and usability testing leveraging Generative AI and agile sprints with engineering.
A $58M venture-funded Series B vertical SaaS + Fintech company serving 20,000 home improvement service companies and homeowners with quotes, invoicing and payments, financing, and more.
Director of Product Management
Aug 2021 – Oct 2022
Intuit
Group Product Manager
Feb 2019 – Aug 2021
Led a product management team driving customer growth, engagement and retention through the help system platform and connections to experts across Intuit’s $7B portfolio: Quickbooks, TurboTax, and Mint.
Portfolio included scaling Live Services through the Virtual Expert Platform: collaboration tools, channels and intelligent routing. Growth and retention through proactive intervention system and Mobile Native Help System: digital assistant and connections to experts.
BCG Digital Ventures
Director of Product Management
Feb 2019 – Aug 2021
Head of Product / GM for startups: Led 25+ member cross-functional teams of UX/UI designers, developers, product managers and strategists through all phases of the startup lifecycle – from innovation through build and commercialization partnered with Fortune 500 clients.
Clients in Manufacturing and Industrial Goods, Tech, Healthcare, Financial Services
Launching 0 to 1 Products,
Innovation, Agile, Lean Startup
Lead Product Manager
Jan 2014 – Apr 2016
Booz & Company
Product Manager
2013 – 2014
Booz Digital was a full-service team of strategy consultants, designers, and technologists who help companies turn ideas into digital businesses. Joined shortly before Booz was acquired by PWC and followed the Booz Digital founders to BCGDV as the first PM.
Emerson
Corporate Strategy
2011 – 2013
Developed corporate strategy and communications spanning the $24B portfolio businesses working directly with the C-suite. Projects include market research, investor relations, platform strategy, and acquisitions.
Apple
Product Marketing Manager
Summer 2010
Disney Imagineering
Electrical Engineer
2005 – 2009